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This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research tra...

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Der Band präsentiert aktuelle interdisziplinäre Auseinandersetzungen mit Themen, die in den vergangenen 25 Jahren auch Gegenstand des Sozialwissenschaftlichen Forschungsinstituts zu Geschlechterfra...

A Student's Introduction

These Case Studies were written by students from the course Business Psychology 2014 at the EBC-university of applied sciences in Stuttgart. The students have visited the lecture "Intercultural Man...

Shelved in the Service Economy

Naomi Klein, die Ikone der Globalisierungsgegner

Diese Fallstudien sind im Rahmen der Vorlesung "Interkulturelles Management" von Bachelorstudenten/-innen des 6./7. Semester der EBC-Hochschule Stuttgart erarbeitet worden.Prof. Dr. Dr. Patrick Sie...

This volume contains the proceedings of the Latin American Theoretical Inf- matics (LATIN) conference that was held in Buenos Aires, Argentina, April 5-8, 2004. The LATIN series of symposia was lau...

This book provides detailed descriptions of the forest biomass projection systems used in 22 countries in Europe and North America, as well as four European-wide systems. Separate chapters focus on...

This book provides detailed descriptions of the forest biomass projection systems used in 22 countries in Europe and North America, as well as four European-wide systems. Separate chapters focus on...

This book provides a richly illustrated study of sustainability, innovation and entrepreneurship. Specifically, it examines the ways in which governmental policies and practices modify the social c...

1 Die digitale Wirtschaft in den Griff bekommen.- Der neue Mitspieler -- der mächtige Verbraucher.- Der Kunde hat immer wenig Geduld (und natürlich immer Recht).- Aus der Perspektive des Top-Manage...

In the last decade, we have seen tremendous successes in World Wide Web and Internet technologies. Traditional development techniques had to be adapted to thisnewsituation,andatthesametimenewtechni...