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| Artikel-Nr.: 858A-9783030536671 Herst.-Nr.: 9783030536671 EAN/GTIN: 9783030536671 |
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![](/p.gif) | This book investigates a paradox of creative yet scripted play--how LEGO invites players to build 'freely' with and within its highly structured, ideologically-laden toy system. First, this book considers theories and methods for deconstructing LEGO as a medium of , the creative reassembly of already-significant elements. Then, it pieces together readings of numerous LEGO sets, advertisements, videogames, films, and other media that show how LEGO constructs five ideologies of play: construction play, dramatic play, digital play, transmedia play, and attachment play. From suburban traffic patterns to architectural croissants, from feminized mini-doll bodies to toys-to-life stories, from virtual construction to playful fan creations, this book explores how the LEGO medium conveys ideological messages--not by transmitting clear statements but by providing implicit instructions for how to reassemble meanings it had all along. Weitere Informationen: ![](/p.gif) | ![](/p.gif) | Author: | Jonathan Rey Lee | Verlag: | Springer International Publishing | Sprache: | eng |
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![](/p.gif) | Weitere Suchbegriffe: Medienwissenschaftsbücher - englischsprachig, allgemeine Sozialwissenschaftsbücher - englischsprachig, bücher zu sozialwissenschaften allgemein, Participatoryplay; LEGOproducts; LEGOconstruction; LEGOStarWars; TheLEGOMovie; toys; bricolage, LEGO, Participatory play, bricolage, LEGO products, LEGO construction, Toys, LEGO Star Wars, The LEGO Movie |
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