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| Artikel-Nr.:
858A-9783030671433 Herst.-Nr.:
9783030671433 EAN/GTIN:
9783030671433 |
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| This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community. Weitere Informationen: | | Author: | Florian Kaefer | Verlag: | Springer International Publishing | Sprache: | eng |
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| Weitere Suchbegriffe: Wirtschaftsbücher - englischsprachig, allgemeine Sozialwissenschaftsbücher - englischsprachig, bücher zu sozialwissenschaften allgemein, Place brand observer, Destination branding, Country branding, Tourism branding, Branding methods, Public diplomacy, Economic development, City branding, Reputation management, Brand management, Brand development |
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