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| Artikel-Nr.: 858A-9783031244810 Herst.-Nr.: 9783031244810 EAN/GTIN: 9783031244810 |
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![](/p.gif) | Based on the authors' research, the book argues that universal archetypes capture the unity and diversity of the global cultural mosaic with precision and fidelity. By reflecting the reality of changing culture around the world with greater clarity, the book's novel approach provides a comprehensive lens for international business scholars, practitioners, and policy makers to view,understand and explain culture-related phenomena. Weitere Informationen: ![](/p.gif) | ![](/p.gif) | Author: | David Midgley; Sunil Venaik; Demetris Christopoulos | Verlag: | Springer International Publishing | Sprache: | eng |
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