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| Artikel-Nr.: 858A-9783631675373 Herst.-Nr.: 9783631675373 EAN/GTIN: 9783631675373 |
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| This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research. Weitere Informationen: | | Author: | Aydemir Okay | Verlag: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften | Sprache: | eng |
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| Weitere Suchbegriffe: Politikwissenschaftsbücher - englischsprachig, allgemeine Sozialwissenschaftsbücher - englischsprachig, bücher zu sozialwissenschaften allgemein, Informationstechnologie, IT, Technologie / Informationstechnologie, Internet / Einführung, Lexikon, Kommunikationsmanagement, Management / Kommunikationsmanagement, Kommunikationswissenschaft, Medientheorie, Medienwissenschaft, Rede (Anleitung), Rhetorik (Anleitung) |
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