Teslafication

Teslafication is a concept that stands for the complete reinvention of a hardware industry in the age of software and AI - from software-defined products to software-defined manufacturing systems. This book tells the story of how Tesla reinvented the automotive industry and scaled from a tiny Californian car startup into one of the largest Electric Vehicle companies in the world. It did so in just one decade and against all odds. The book explores how Tesla learned from success and failure along the way and presents a collection of cultural, operational and tactical patterns that were essential for the company's success over the years. It is a playbook that now is spreading into other hardware domains: From space to precision manufacturing to defense. It's a story that's worth studying.